Take-Two CEO Strauss Zelnick appeared to hint that Grand Theft Auto VI could launch at a "full price" of $70–$80 while arguing that interstitial in-game ads would be unfair at that cost, and he added that GTA VI will not include such advertising. While not an official pricing announcement (and with some analysts still predicting a potential $100 debut), the comments offer the clearest signal yet ahead of the game's reported November 19, 2026, release.
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