There are other cooling options other than just fans. Also comparing a phone that has a SoC running at 10-15W max, against a laptop running at 28-54W is ridiculous. We all know how poorly the Mac Book Air fanless M2 performed with massive throttling reducing performance way below the M1 when stressed.
It will be a cold day in hell I buy a fanless laptop unless it is using that air jet technology or a combo of things like vapour chamber/fan/air jets. Also, ultra-thin laptops will always suck for heat management.
It is really sad that barring the Surface (small, possible ARM compat issues, expensive), Apple is the only vendor that understands how annoying fans are.
The fanlessness of the Air is a huge boon, the very intelligently set and conservative fan curves of the Pro prevent the pulsating mess and turning on at every web page refresh that is the norm in crappy Windows laptops.
Maybe some users will prevent slightly faster benchmarks, but let's be honest - there is plenty of room and money to be made in the Windows space by offering a fanless laptop for users that do not need top tier performance and are sensitive to fan noise. In the era of 3nm CPUs, the performance is fairly usable even around 10W for most users. Or even offer options such as disabling the fans in UEFI/vendor software and a corresponding reduction in PL1/PL2 targets. However, OEMs are just too dumb to see the opportunity.
While smartphones manage without active cooling with precious few exceptions, having an internal fan or two has been standard for laptops for years. Shame, because with targeted processor and heat dissipation tech advancements, laptops without fans could have been so much more numerous and accessible, always silent and unobtrusive as the following representatives of the category impressively demonstrate.