The problem with Apple is its lack of choice between IPS and OLED for a product line in a year. People like me abstaining flickering displays do not buy OLED, period. A basic iPad with IPS is no alternative due to missing lamination and matte display. The consequence is not to buy at all or buy from another manufacturer.
The first MacBook Pro with an OLED display is now edging closer to release, as Samsung Display is said to have already begun production of suitable tandem OLED panels. Meanwhile, Apple is reportedly planning to switch five product lines to OLED.