Sony's newly filed "AI ghost" patent imagines real-time, data-trained NPC assistants that can take over controls, track player behavior, and offer personalized coaching through difficult game moments, potentially transforming how players approach challenging content. While the technology promises enhanced accessibility and a more interactive alternative to static tutorials, it has raised concerns about privacy, artistic integrity, and whether algorithmic hand-holding could dilute the satisfaction of overcoming in-game obstacles through trial and error.