Atari is reviving its brand with an ambitious plan to build a neon-soaked, esports-ready "gaming hotel" in Phoenix, Arizona, inviting fans to invest from as little as $500 as part of a community-focused funding model. With $14 million raised toward a $124 million budget, the project aims to open in 2028, promising high-tech rooms, creator suites, and large-scale entertainment venues while still facing a steep capital gap.
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