Except Tyler doesn't like to be addressed like someone who fosters hype just for the sake of being quoted by outlets/media... as he says in literally any streaming he does on Twitch. If you need to nickname him, maybe "the passionate gamer" as he was named by a (if I'm not wrong) valve employee when they were asked what they think about his work, suits best.
YouTuber and longtime Valve dataminer Tyler "Hype Merchant" McVicker claimed newly discovered Source 2 import strings in a recent Counter-Strike 2 update "effectively confirm" that Valve is actively porting Team Fortress 2 to the newer engine.