Is the the same Nintendo that said video games are forever, video games are an art, video games will never die, or literally quoted word for words "A delayed game will eventually be good, a bad game is bad forever." knowing damn well they weren't a production company, and after Mario '93, straight said they were done with movies? They really love being hypocritical.
Shigeru Miyamoto told Nintendo Dream Web that because games can become obsolete as new versions replace them, Nintendo has expanded into film production to preserve and "immortalize" its IPs after the $1.36 billion success of The Super Mario Bros. Movie showed it that it was both financially and culturally viable.