This tech keeps popping up in one way or form. Hopefully it pans out this time around. Cause the last few times it was introduced in tablets - the energy savings were just not there. The price was way higher than the competition for just 50% longer runtimes (with significantly worse visual quality).
Paper 2.0 is designed to combine the advantages of E Ink and LCDs. A reflective LCD allows the tablet to display videos and animations smoothly and millions of colors, while reflecting ambient light to illuminate the panel, making it readable in direct sunlight.