Apple's latest first-party cases are touted to have a woven effect; however, Pitaka could be said to have been doing that first with products such as its aramid fiber-imbued ProGuard cases. The new iPhone 17 Pro and Pro Max accessories have been unveiled alongside UltraGuard variants with even more sophisticated aramid technology, while Pitaka's Ultra-Slim Case is backed to bring everyday minimalist protection to the iPhone Air and 17 as well. Their high-end look and construction come with premium prices, though.