Looks nice, but:
1) F4. while it's fine for DoF - it's still just F4 in terms of light transmission
2) price. for that price I'd rather buy leica Q3

The DOF for this new beauty is essentially equivalent to the X100VI F2.0 Lens on the APS-C sensor. So, while the F4 sounds less appealing, up against a much larger sensor it is capable of very solid shallow DOF photos. I am very eager to get my hands on one and look forward to adding this camera to my collection. I think it's difficult for some to understand the huge accomplishment Fujifilm has made with this amazingly small, compact, lightweight medium format camera! This is a big accomplishment; they have literally brought a whole new level of photographic quality to the masses.