I personally think they're very affordable. You're buying a product that you will use practically all day, every day for more than a decade.

They aren't as expensive as Philips Hue or Nanoleaf (though Nanoleaf has gotten more competitive with its bulbs and strips).

Let me guess. This one will be outrageously expensive like all of their other products. I stopped supporting them after they forgot where they came from. Affordable smart lighting products.

Same reason I ditched OnePlus.