Asus appears to have an increased focus on their high-margin products such as ultra-thin, 2-in-1, mid-range gaming, and high-end gaming in the hopes that the higher profit per unit will help them recover from their lowest quarterly profit for seven years.
https://www.notebookcheck.net/Asus-has-worst-quarterly-profit-since-2010-changes-product-focus.249630.0.html