Just don't forget about the blackberry's ad on first touch smartphone. How they teased Apple and what happened later . It's not about who is first but rather who stays in the market longer and has innovative ideas.
Samsung has recruited a real estate agent named Tim Cook to promote the Galaxy Z Fold8 in a playful campaign timed with Apple's entry into the foldable phone market with the iPhone Duo. The ad lets Samsung poke fun at Apple while highlighting its longer history in the foldable smartphone segment.