Is this really the type of «journalism» this site wants to be affiliated with? A paid article under cover of «opinion»? Comparing quartz to mechanical service intervals? Really? Rolex too gives a 5 year service interval. Is Citizen anywhere near Rolex? Comparing entry level 4R to the top level 9000? Both brands are excellent choices for watches but this article does justice to neither. It only tries to create controversy by blatantly miring Seiko to prove nothing. It's really shameful.
So who chooses their watch based on the financials of the maker? And a watch isn't bought based on a spec sheet, the way a laptop might be. For example, I don't care that my SNJ025 doesn't have sapphire. That's the watch I want, the design and functionality. There isn't another one like it.
Citizen's watch division has now matched Seiko's revenue for the first time, and the spec sheets detail exactly why. Better movement accuracy, sapphire further down the price range, a five-year warranty, and next to zero service bill — the value crown might've quietly changed hands.
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