The future of AI is 80% on local device 20 % on cloud. What we are experiencing just now is regress not a progress. Still remember these big telephone boxes asking for coin every minute :-)
These companies are going to need to straighten up and focus - the gimmicky stuff like fun imagine generation and videos should be costing a lot more rather than be free/nearly free. If they cannot turn a buck from this, then get rid of it.
And this could also address their absolutely massive and unsustainable energy and cooling needs.
There is currently no avoiding artificial intelligence. Many manufacturers in the tech industry are trying to ride the AI wave; the almost infinite advantages of automation and AI assistance are simply too tempting. But all that glitters is not gold.