Are these publishers dumb? Just bypass it by launching a different version on a lower fee platform, call it 'lite' but don't change anything drastic. There problem solved, Steam is such a cancer to PC gaming.
Many PC gamers won't consider purchasing games anywhere but Steam. Plaintiffs in antitrust lawsuits accuse the company of acting illegally to preserve a monopoly. Gabe Newell rejected those allegations, amid rumors that Valve controls pricing outside its marketplace.