They all are or will be using AI, the only questions are how to make AI generated content not look like it's AI generated and whether to admit that AI was used.
As Ubisoft weathers a catastrophic €1.3 billion operating loss, the gaming giant is making a high-stakes gamble on generative artificial intelligence. Using the unannounced Far Cry 7 as a testing ground, the company is experimenting with dynamic, conversational NPCs, despite early insider reports calling the experimental results underwhelming.
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