We came across the post by Hoang, Apple partnership manager from Vietnam as well. It is currently getting viral and circulating among developers. Interestingly it highlights the key focus area and plans of Apple in the coming years. We paused the development of our apps on vision OS following what he has shared in the post.
This seems to corroborate with a recent social media post by an Apple partnership manager in Vietnam who shared out the upcoming priorities and focus of Apple, and evidently Vision Pro not in it.
Apple is, apparently, done with the Vision Pro headset following poor sales of the M5 model and high return rates. Despite hardware updates in late 2025, the $3,499 device struggled with weight and price concerns. Reports indicate the Vision Pro team has been redistributed, with the company now focusing on AI-powered smart glasses to compete with Meta, showing a major pivot in Apple's wearable and AR/VR strategy.
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