Used Plex for a while, but moved to using Jellyfin years ago as it suits my needs and works great with Intel's QSV. Plex went down the bloatware path a while ago, and definitely made decisions based on business needs rather than its users', this is really the last nail in the coffin.
Plex will raise the price of its Lifetime Plex Pass from $249.99 to $749.99 on July 1, 2026, while keeping monthly and annual subscriptions unchanged at $6.99 and $69.99. The company says the increase reflects the service's long-term value, but users have criticized the steep hike as a move that makes recurring subscriptions far more attractive.