ROTFLMAO!!! Comically typical of Windows powered Capitalists - 'rival' released that costs considerably MORE than the product it is intended to compete with. LOL!
Forgetting for the moment that <=$300USD Windows powered laptops can be found in the USA from vendors such as "BestBuy" & "Amazon" a real 'neo rival' might add a quality build & experience to a sub-$600USD price point.
The HP StarBook Plus 14 has been launched in China, and it's one of the first laptops powered by the Intel Wildcat Lake. Priced at CNY 5,998, about $882, it's a bit less affordable than the MacBook Neo, but it brings an OLED display.