Fallout creator and veteran CRPG designer Tim Cain criticizes the rise of YouTube and Twitch influencer culture, arguing that many players now "abdicate their own judgment" by letting online personalities dictate what to buy and how to feel about games. In his video "How the Internet Changed Game Design," Cain says this shift has also pressured developers to design for streamable clips and rigid genre labels, a trend he calls unhealthy for game design.