1. This is nothing new. 2. In reality it's going to be much less bright, because the camera exposure time was increased to make it look much brighter, than it would be in really.
A titanium EDC tool that lights up continuously for 25 years without ever needing to be recharged - NoxTi wants to win over crowdfunding supporters with this unusual premise. Instead of LEDs and rechargeable batteries, NoxTi relies on tritium to generate light.