Will Wright, creator of The Sims, is continuing to push forward with Proxi, an AI-driven "memory game" that turns players' personal recollections into a navigable world populated by avatar-like Proxies, despite years of technical uncertainty and investor skepticism. After Gallium Studios' funding dried up in October 2024 and its 30-person team was laid off, Wright has kept the project alive with an unpaid skeleton crew while still searching for backers in 2026, framing the effort as a high-risk pursuit he'd rather see fail spectacularly than succeed modestly.
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