Masahiro Sakurai, creator of Super Smash Bros. and Kirby, argued that ballooning AAA development teams make individual contributions harder to see, stripping away the personal satisfaction that once defined his work on smaller projects. In a candid interview, he reflected on the shift from tight-knit teams to hundred-person teams, warning that the current trajectory of large-scale game production is unsustainable and may push studios toward greater reliance on generative AI.