This could present an interesting opportunity to snag an open box unit for cheap at every local best buy. When the original ally came out, casual gamers were buying them without realizing it was not a console, and they returned them in droves because they didn't want to be bothered with troubleshooting windows. This might be more of the same when Xbox gamers buy this thinking it's an Xbox, only to find it's just an RoG ally and nothing more.
To be fair, it's still in prerelase. The very first Ally had it's fair share of issues that eventually got ironed out with more subsequent updates than I cared for
How well Microsoft can accommodate console gamers may determine the fate of the ROG Xbox Ally X. Digital Foundry discovered that its interface is in a rough state. With the ROG Xbox Ally X release date approaching, multiple aspects of the UI are works in progress.