It sucks more for them than for me as I simply won't buy the crap they sell, and ggwp. One less customer for them, more money for me. Everyone's happy.
Subscriptions are more lucrative since those provide a constant stream of revenue. Investors love them since potential revenue is not tied to new hardware that might flop because of multitude of reasons. It sucks but subscriptions are here to stay.
When will these companies understand that their major money maker is the device itself and not trying to add subscriptions on top of it? Fitbit tried the same thing only for them to end up disappearing from the map.
Garmin has revealed plans to place more features behind the paywall it calls Connect+ or Connect Plus. Despite facing public criticism for announcing the service, Garmin's CEO insists that the response from early adopters has been positive enough to expand the service to future' premium offerings', possibly like the rumoured Forerunner 970.
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