See, Samsung, for a while, had the screen curve AROUND the edges giving it negative bezels but because Apple didn't do it, the tech bloggers dumped on for two years and they discontinued it.
In the end, does this really matter? None of the main OEMs have big bezels, and having too small bezels makes the phone harder to hold and use (which is why we end up with silly 'fixes' like popcaps).
The GT 7 is now projected to launch with the biggest battery of its series thus far. Now, the supposedly upcoming device is thought to have a screen with bezels even narrower than those of a new iPhone. The display could also have another advantage over the average premium Android smartphone.
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