As much as I like Anker products, this is a piece of crap - Lightning connector is obsolete and no longer used in new products, and soft touch plastic becomes a ticky, gooey mess after a while.
Anker has released a new USB-A to Lightning Cable (3 ft, Silicone) for US customers. The accessory is said to have a soft, silky finish, which is both durable and tangle-resistant. According to the product listing, the cable has a 480 Mbps data transfer rate and can provide full charging speeds for some older devices.