They can stick it for that price with their additional subscription fee! The worst subscription model execution I have ever seen. If they can't sustain themselves, they should make space for someone who can instead of just squeezing their users to pulp...
Oura is now selling its third-generation Horizon and Heritage smart rings at Amazon in the US. Customers can choose from a variety of finishes and sizes, and an optional ring sizing kit is also on sale. These Oura Rings launched in 2023 as wearables to track over 20 biometrics with app-based insights.
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