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Posted by JLThom
 - April 08, 2020, 21:00:05
meh, Apple dropping Beats in lieu of their own branded products isn't a new strategy. Beats was early competition.

plenty of large companies acquire smaller - more popular - brands only to either use their tech or to connect the newer, trendier brand to the larger, older company or both. why buy Beats when you can just buy Apple.
Posted by S.Yu
 - April 07, 2020, 23:15:59
Please, Beats is nothing but a symbol of poor taste.
Posted by Redaktion
 - April 07, 2020, 20:16:12
Details about Apple's first set of over-ear headphones have been released, along with information about the "AirPods Pro Lite". Apparently called the AirPods X, they are part of a wider plan to gradually wind up the Beats. 9to5Mac disagrees, though.

https://www.notebookcheck.net/Apple-targeting-WWDC-2020-for-over-ear-headphones-with-AirPods-X-coming-in-September-plans-to-phase-out-the-Beats-brand-afoot-too.460143.0.html