Huawei has big plans for its sub-brand Honor, which has achieved an impressive YoY growth in international shipments of 170 percent last year. While Honor is still far behind, Huawei is planning to make it the fourth-largest global smartphone maker as soon as possible, although it might take a while.
https://www.notebookcheck.net/Huawei-wants-to-make-Honor-the-world-s-fourth-largest-OEM.415748.0.html
Huawei Honor, Samsung Moral, Apple Eco, all sound like appropriate names for each.
Is there a thing about Samsung Moral and Apple Eco that we missed so far, or just sarcasm? :)
Current Huawei numbers include Honor. If they split then Huawei will most likely lose second place, but I think this is just another marketing stunt in which they'll be reporting Honor numbers separately but Huawei numbers will continue to include Honor.