It might not be that surprising to learn that Nvidia is willing to enter the AI-powered smart home device market, since the company already has a division focused on self-driving car technologies. However, Project R.O.N. is also set to combine AI-powered assistance with some sort of holographic projection, and this combination could make Nvidia's device stand out from other solutions like Google's Home and Amazon Alexa.
https://www.notebookcheck.net/Nvidia-s-Project-R-O-N-combines-Alexa-like-AI-assistance-with-holograms.415300.0.html
Yes. I'm pretty sure they downloaded my brain and added it to the device. Very cool.