NVIDIA has confirmed when it will launch new GeForce RTX cards, expected to be the RTX 3070 Ti and RTX 3080 Ti. However, ASUS has filed trademarks for multiple RTX 3070 Ti and RTX 3080 Ti SKUs with the EEC, while Gigabyte has already started marketing the RTX 3080 Ti on Twitter.
https://www.notebookcheck.net/NVIDIA-announces-new-GeForce-RTX-graphics-card-launch-date-board-partners-jump-the-gun-with-an-erroneous-tweet-and-a-lengthy-EEC-registration.541245.0.html
How about catching up builds of current models instead of announcing new versions that you can't make anyway.