The CF-SV7 packs quite the specs for a mere 12-incheer: up to i7-8650U, up to 16 GB LPDDR3 RAM, SATA + NVMe storage combo, optical drive, and even optional specs like a 4G LTE modem. Prices are on the spicy side, but the models are only available in Japan for the moment, so MSRP could differ if Panasonic decides to bring them to the Western market.
https://www.notebookcheck.net/Panasonic-launches-12-inch-Let-s-Note-laptop-with-Intel-gen-8-CPUs.283006.0.html
That picture is a joke, right?
To be honest I like it. I mean, I'd prefer that over a paper-thin ultrabook. I'm already getting tired of seeing paper thin fragile looking glued together laptops. It's just horrid using a design choice of locking the end-user out.