The manufacturer is claiming to have the world's first ever M.2 SSD with RGB lights and a modular heatsink to prevent performance throttling. SKUs range from 256 GB up to 2 TB with prices starting at $80 USD.
https://www.notebookcheck.net/Asura-Genesis-Xtreme-M-2-SSDs-now-available-with-removable-heatsink-RGB-lighting-and-a-7-year-warranty.420875.0.html