An analytics group recently polled 2200 adults early last month to study brand loyalty and how factors like income, age, or region may impact user decisions. Apparently, more than two-thirds of adults say they would stick to the same smartphone manufacturer for their next upgrade.
https://www.notebookcheck.net/Your-next-smartphone-will-likely-be-from-the-same-manufacturer-again-according-to-study.331430.0.html