The small MXM form factor is getting its time in the spotlight now that gaming laptops are expected to make the transition from Nvidia Pascal to Turing soon. Eurocom is taking a jab at the "planned obsolescence" of most laptops whereas the CPU and GPU in many Eurocom laptops are easily upgradeable by the end user.
https://www.notebookcheck.net/Eurocom-is-reminding-everyone-that-its-laptops-are-the-most-customizable-and-upgradeable-in-the-market.386461.0.html