Some digging in the source code on the PlayStation Direct website seems to have revealed a few interesting tidbits, especially in regard to PlayStation 5 console pre-orders. The shared information has created speculation that PS5 pre-order details are coming soon and that Sony intends to tackle scalpers head on.
https://www.notebookcheck.net/PlayStation-5-console-pre-orders-limited-to-one-per-person-according-to-PS-Direct-website-source-code.482333.0.html