If you have set yourself a limit of around €250 (~US$275) for a new desktop GPU this Christmas, then you will run into the NVIDIA GeForce GTX 1660 SUPER sooner or later. The GTX 1660 SUPER improves upon the regular GTX 1660 in several areas, with the KFA2 version going even further than a reference card could.
https://www.notebookcheck.net/KFA2-GeForce-GTX-1660-Super-A-midrange-GPU-that-punches-above-its-weight.445035.0.html