While there are many smartphone manufacturers, 92 percent of profits end up in Apple's pockets despite iPhone sales making up less than 20 percent of the smartphone market.
http://www.notebookcheck.net/Apple-receives-92-percent-of-profits-in-smartphone-market.146295.0.html
Apple has owned the media mind almost from the outset. Designers used it rather than windows. The message through the media mind will be, "follow our suggestions and our actions" "buy soap"
Now, it is a belief system as much as any other
"apple, well it's the best" whether it is or not, the belief is that it is.
it represents good ol' american values, guns an' gore an' money.
also, the media message is "aspiration" the iphone allows one to express this
"aspirational " attitude to all who observe. " 1amasu " zombie