Intel has taken to its official Twitter account to announce a collaboration with the muralist Tristan Eaton resulting in new "Collector's Editions" of some of the 10th-generation Core desktop CPUs. However, that is all that differentiates them from existing SKUs, apparently. The company has yet to reveal whether they also stay the same in terms of price or not.
https://www.notebookcheck.net/Intel-unveils-Marvel-s-Avengers-Collector-s-Edition-packaging-for-certain-10th-gen-processors.487472.0.html
Of course Intel always had a plan for regaining it's market share from AMD.
This must be it!