LG has designed its new GX soundbar as a matching accessory for the 65-inch 'Gallery' OLED TV. Beside this, it features eARC in its HDMI ports; Bluetooth for wireless functions such as streaming directly from a mobile device, and Dolby Atmos. It will become available to US customers later in July 2020.
https://www.notebookcheck.net/LG-unveils-its-latest-soundbar-as-the-perfect-companion-to-the-GX-Gallery-series-of-OLED-TVs.480966.0.html
For that price...I reckon I can get something better from B&W or Dynaudio...but I could see LG audio equipment being discounted earlier and more aggressively though.