The reseller hopes to accelerate the adoption of Advanced Optimus. The existing MECH-15 and MAX-15 laptops will get new Core i7-10870H processors in addition to the Nvidia feature in the next couple of months.
https://www.notebookcheck.net/Nvidia-Advanced-Optimus-is-finally-coming-and-Eluktronics-will-be-one-of-the-first-to-offer-it.494603.0.html