Intel will not have enough chips to satisfy demand during the upcoming holiday season. This is part of a recent prediction by a JP Morgan analyst. The analysis may take factors such as the long-awaited switch to 10nm chipsets by the premier processing manufacturer into account.
https://www.notebookcheck.net/JP-Morgan-Intel-are-running-short-of-CPUs-for-sale.331874.0.html
Could be an excuse to mask that Intel lost marked in favour of AMD.