The iPhone 15 series is thought to go Ultra for the first time in 2023, in a way that may or may not replace the current Pro Max top-end option. The new type of Apple flagship is also projected to debut with periscope zoom lenses; however, if there are those looking forward to an iPhone 16 Pro with the same spec, they can apparently forget it. Keeping the feature exclusive to the "16 Ultra" is predicted to make suppliers as unhappy as consumers through to 2024.https://www.notebookcheck.net/iPhone-15-Ultra-and-16-Ultra-tipped-to-launch-with-periscope-telephoto-cameras-whereas-the-16-Pro-will-not.690101.0.html
Are they seriously adopting Samsung's "Ultra" moniker? Meanwhile Samsung is using "Pro" for their Galaxy Watches. Why? Not confusing at all.