Sega, one of the largest gaming companies in the world, is buying Rovio, the studio that created Angry Birds, for EUR€706 million (roughly US$771 million as of press time). The purchase is part of Sega's strategy to invest more heavily in mobile gaming.https://www.notebookcheck.net/Sega-to-buy-Angry-Birds-creator-Rovio-for-EUREUR706-million-roughly-US-771-million.708009.0.html
Yup, this doesn't seem like a very valuable brand.