Ryzen 7000 processors have seemingly had their prices cut to make the Zen 4-based chips a more attractive purchase ahead of the financially crucial holiday season. The AMD Ryzen 9 7950X has led the price-cut charge, with it currently being offered for under US$600 in the United States, at around €650 in some European retailers, and for close to £600 for UK buyers.https://www.notebookcheck.net/Ryzen-9-7950X-price-dips-well-below-US-600-as-generous-cuts-make-AMD-s-Zen-4-chips-more-affordable.669566.0.html
They were stupid not to go this route in the first place. Now a lot of people that might otherwise have considered going with am5 have already gone with raptor lake because the Intel option was priced better.