Sony has dethroned Canon as the leading US retailer of full-frame cameras. The milestone will be celebrated with a new "Be Alpha" campaign, which will focus on connecting creatives across North America via social media and pop-up events. It will be interesting to see how Canon and Nikon, the two biggest names in the camera world, will react to the shift.
https://www.notebookcheck.net/Sony-is-now-the-leading-full-frame-camera-brand-in-the-United-States-deposing-Canon.323314.0.html