Apple has presented its inaugural Watch Ultra as a device made so well of such high-end materials that it can stand up to any amount of demanding, practically pro-athlete or explorer use. Nevertheless, it now has an official schedule of repair costs on its website, which show that its restoration can cost a pretty penny - unless you get an AppleCare+ plan for it, of course.https://www.notebookcheck.net/Apple-Watch-Ultra-first-party-repair-can-cost-over-60-of-its-original-retail-price.649912.0.html
This tactics is used everywhere like in LG Air Conditioners. If anything breaks after the 1 year standard warranty, the repairs will be very expensive unless you purchased and additional AMC which is itself can be 1/4th of the cost of the product.