Apple's TV+ is its answer to other streaming platforms such as Netflix. One year's worth of free access to the service was bundled with compatible hardware bought at its September 2019 launch. That offer was then extended so as to end in February 2021 - however, the OEM has now prolonged it again until July.
https://www.notebookcheck.net/Apple-offers-yet-more-free-TV-access-to-existing-customers.515759.0.html
Boy-oh-boy, this could be us looking @ another case of SHATTERD DREAMS IN AN OVER-SATURATED MARKET.
Not gonna call it just yet though >:D